Each year, theft from autos (TFAs) increase in the Spring and Summer seasons in North Vancouver. Some vehicle owners are known not to lock up their vehicles because they believe there is nothing of value to be stolen from their vehicle. As well, when the weather heats up and the beautiful trails of the North Shore are flooded by hikers and tourists, valuables are left behind in vehicles in parking lots. Sometimes, after an amazing day outdoors; drivers realize their car has got broken into. We need to look at a new way to communicate with drivers key messages on locking up vehicles and keeping valuables hidden.
Theft from vehicles rises in the Spring and when weather heats up. Many times vehicles are left unlocked and create easy opportunities for thieves. It’s important to lock up our vehicles or lose our valuables. What is being stolen? Anything of value from Smartphones, Personal electronics (tablets, laptops, iPods, GPS), Work tools, Credit cards and identification, Stereo equipment, Cash and change, Car parts and accessories, Garage door openers, Sunglasses and Keys.
With such a multicultural society we live in, regular lock out auto crime signs (pictured below) aren’t getting the public’s attention enough. We need to help motorists visualize what can happen if they don’t lock up; they could lose their valuables.
Some key messages around prevention of auto crime:
https://www.icbc.com/road-safety/prevent-autocrime/Pages/Default.aspx
The contest is open to all high students in North Vancouver. Get creative, visuals speak volumes, key messages are important. Be sure to focus on messages that will get the attention of drivers parking their vehicles at home, in a mall or at a local park in North Vancouver.
Iconography are visual images and symbols used in a work of art or the study or interpretation of these. With such a multicultural society utilizing visual images rather than English words, this can be an effective way to communicate messages to all communities. Below are examples of signage found in a West Vancouver trail Parking lot.
To enter the contest, you must be a student enrolled in a North Vancouver high school.
Once you have your idea, create your lock out auto sign.
Parameters:
Once you have created your lock out auto crime sign, upload it by clicking the button below or going to https://dmacademy.ca/contest/#enter-now.
*Multiple entries per participant are accepted; however, each participant is limited to winning 1 prize.
Deadline for submission is Friday, April 23rd, 2021.
When creating your Lock out auto crime sign, remember to focus on the key messages and actions you want drivers to take.
Be sure to spend some time thinking the reminders you are trying to give drivers and what action you want them to take. If you’re looking for inspiration to help get you going, check out these links below to get that creativity flowing.
https://www.icbc.com/road-safety/prevent-autocrime/Pages/Default.aspx
https://www.baitcar.com/auto-crime-statistics-prevention
Lock out auto crime sign entries will be judged based on whether they communicate key messages, illustrate creativity, an understanding of the theme, and overall message. Lock Out Auto Crime sign entries should communicate the importance of locking up a vehicle and making sure it’s contents are hidden or cleaned out.
First place wins Apple AirPods In-Ear Truly Wireless Headphones ($219), the first runner-up wins Goggle Nest Mini ($69) and the second runner-up wins an Amazon Echo Dot ($69). Additionally, student submissions will be acknowledged by Mayor & Council (District of North Vancouver & City of North Vancouver).
The winners will be selected by a panel of judges and announced in April 2021.
April 23rd, 2021
*All previous entries from 2020 will be accepted in this year’s contest.
1131 Frederick Rd.
North Vancouver, BC
The annual Digital Media Youth Expo is happening virtually this year. Check the specific Digital Media Youth Expo website below for more details.
Want to learn more about DMA and DMA Lite? Join our virtual info night on January 27th at 7 pm by clicking the button below!
